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Fast Company Design

Cutwater is becoming a $1 billion brand by doing the opposite of what everyone else in alcohol is doing

September 14
Cutwater is becoming a $1 billion brand by doing the opposite of what everyone else in alcohol is doing

Cutwater, one of the fastest-growing brands in the spirits industry , is approaching a major milestone: $1 billion in annual sales. Revenue growth for the ready-to-drink canned cocktails , which come in two dozen differe

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