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The Daily Heller: Branding the 1939 New York World’s Fair for Kids

August 19
The Daily Heller: Branding the 1939 New York World’s Fair for Kids

The 1939 New York World’s Fair : The World of Tomorrow is arguably the 20th century’s most aggressively branded peacetime marketing event—and a model for the brand masters of the postwar field.

Heritage & nostalgia
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