Type is doing the heavy lifting this week. Thonik's Orkest Phion and Roberta's Pizza both let letterforms carry the whole identity — no mascot, no pattern, just voice. Worth reading them side by side. — John

Brands cannot afford to speak in the same voice as countless others right now. Typeface designers can help. Design Observer

Darius Ou on building type systems from sci-fi, linguistics and G-code Creative Boom