Signal of the week

Typography-led identity · 3 stories, +2 vs last week

Type is doing the heavy lifting this week. Thonik's Orkest Phion and Roberta's Pizza both let letterforms carry the whole identity — no mascot, no pattern, just voice. Worth reading them side by side. — John

Trump’s Lake America font underscores the new name’s silliness Fast Company Design

Brands cannot afford to speak in the same voice as countless others right now. Typeface designers can help. Design Observer

Latest

Casa BrutusJapan「紺屋町」ブランドのおしゃれな布がはためく神田。【今日の名所江戸百景 by 村上隆】村上隆が歌川広重の「名所江戸百景」をオマージュしたシリーズを毎週末に紹介する連載【今日の名所江戸百景 by 村上隆】。西洋の画家たちに「認知革命」を引き起こした日本美術の衝撃を村上隆が読み解きます。

September 5

Dezeen InteriorsIvy Studio creates "soothing" exotic animal clinic in brutalist Quebec bank Canada's Ivy Studio has transformed a 1970s bank into a veterinary clinic for exotic animals in Laval, Quebec, featuring minimalist interiors and soft lighting. The Fauna clinic occupies a standalone structure completed

September 5

Hakken (発見) is a magazine, a radar and a diary about design and branding, kept from Tokyo for readers everywhere.

A magazine, because every week has a signal worth reading slowly. A radar, because we count what the world's studios are talking about — typography, materials, heritage, colour — and show it as it moves. A diary, because a seal is set each day in that day's colour, and the days add up.

We do not aim to be complete. We aim to notice: the small finding, the quiet exhibition in Kyoto, the idea from a Copenhagen studio that would work in Osaka. Everything here links back to the people who made it; the images belong to their authors.

Hakken will keep changing. New sources, new signals, new ways of looking — a little better each week, never finished. If something here helped you see, that is enough.

Thank you for reading. ありがとうございます。

Signal of the week

Type is doing the heavy lifting this week. Thonik's Orkest Phion and Roberta's Pizza both let letterforms carry the whole identity — no mascot, no pattern, just voice. Worth reading them side by side. — John

Trump’s Lake America font underscores the new name’s silliness Fast Company Design

Brands cannot afford to speak in the same voice as countless others right now. Typeface designers can help. Design Observer

Latest

TypewolfGo RVing

TypewolfTR Studio

TypewolfEvery

TypewolfSpeakeasy

TypewolfElena Scott

TypewolfBoard

TypewolfMuse

TypewolfDirty Vine

TypewolfHeart & Soil

TypewolfDaylight