タイポグラフィ主導のアイデンティティ

3件

Design Observer今こそ、数え切れないほど多くのブランドと同じ声で語る余裕はない。タイポグラフィデザイナーが助けになる It has never made sense to me, why a brand wouldn’t opt for custom type. Working in branding agencies all over London for a lot of my career, I used to sit on the London Tube browsing the series of ads above commuters’ h

3 September

The DielineCrystal Vision、ノンアルコール飲料に風景のひとときを添えて CRYSTAL VISION by Young Jerks brings a fresh outdoor spirit to non alcoholic drinks with vintage inspired typography, illustrated wilderness details, and a fiery red palette. The nostalgic label design gives the modern s

3 September

Creative BoomDarius Ou が語る、SF・言語学・Gコードから生まれるタイプシステム構築 From a custom typeface for a fictional field of "therolinguistics" to a book that 3D prints its own instructions, the Singapore-based designer explains how research and language shape his wo...

1 September

Hakken (発見) is a magazine, a radar and a diary about design and branding, kept from Tokyo for readers everywhere.

A magazine, because every week has a signal worth reading slowly. A radar, because we count what the world's studios are talking about — typography, materials, heritage, colour — and show it as it moves. A diary, because a seal is set each day in that day's colour, and the days add up.

We do not aim to be complete. We aim to notice: the small finding, the quiet exhibition in Kyoto, the idea from a Copenhagen studio that would work in Osaka. Everything here links back to the people who made it; the images belong to their authors.

Hakken will keep changing. New sources, new signals, new ways of looking — a little better each week, never finished. If something here helped you see, that is enough.

Thank you for reading. ありがとうございます。