発見, hakken: a finding. This is a record of what one designer notices in a week.

I grew up beside the Arakawa, in Adachi, and spent five years in a Ginza studio drawing identities for companies you have used without once thinking about them. That work teaches you to read a city as a page. A vending machine is set type. A rice bag is a packaging problem somebody solved in the eighties and nobody has improved on since. A good deal of the best design in Japan is like that: already in the street, unsigned, waiting to be looked at properly.

So this magazine watches the street as well as the feed. Around fifty sources come in through the day, ten of them Japanese, and what the world's studios are arguing about is counted and plotted so you can watch it move. Every third day I write about one thing I actually stood in front of.

What you get for a story is a headline, a short excerpt, one picture and the way out to the people who reported it. Never the article itself, and never the photograph as though it were ours. A story written in Japanese stays in Japanese here, headline and excerpt both, because that is how its author set it down.

Everything is also published in Japanese at hakkenmag.com/ja/.

— Ren Arakawa, Tokyo

← Hakken 週ごとのアーカイブ

Packaging of the World

CORE. No Nonsense Protein Pods

10月15日

CORE. No-Nonsense Protein Pods | Packaging Design Project: Packaging Design & Brand Identity Product: Athlete-Focused Nutrition Pods Year: 2026 Category: Sports Nutrition / Health Care / Conceptual…

Packaging

Packaging of the Worldで読む ↗

One letter a week, starting soon.

Latest

CORE. No Nonsense Protein Pods

関連する記事

Inside Robot Food’s Packaging Design for Postcard Abduzeedo

STUDIO HERRSTRÖM draws on car culture and carton typography for Milkshake rebrand Design Week

APLOMB Sends a Love Letter to Perfume Packaging The Dieline

Japan味の素や金鳥の受賞作も集結「現代日本のパッケージ2026」展が印刷博物館で開催 AdverTimes

Shake-it Mixer: Inside OlssønBarbieri Packaging Design Abduzeedo

Inside the Craft of Skin First: Rebrand & Packaging by Uoi Studio Abduzeedo