発見, hakken: a finding. This is a record of what one designer notices in a week.

I grew up beside the Arakawa, in Adachi, and spent five years in a Ginza studio drawing identities for companies you have used without once thinking about them. That work teaches you to read a city as a page. A vending machine is set type. A rice bag is a packaging problem somebody solved in the eighties and nobody has improved on since. A good deal of the best design in Japan is like that: already in the street, unsigned, waiting to be looked at properly.

So this magazine watches the street as well as the feed. Around fifty sources come in through the day, ten of them Japanese, and what the world's studios are arguing about is counted and plotted so you can watch it move. Every third day I write about one thing I actually stood in front of.

What you get for a story is a headline, a short excerpt, one picture and the way out to the people who reported it. Never the article itself, and never the photograph as though it were ours. A story written in Japanese stays in Japanese here, headline and excerpt both, because that is how its author set it down.

Everything is also published in Japanese at hakkenmag.com/ja/.

— Ren Arakawa, Tokyo

← Hakken 週ごとのアーカイブ

Fast Company Design

Elon Musk is going to rebrand his 3-month-old company because Trump says so

10月5日

“ No more AI. SI, it’s better ,” said Elon Musk after announcing that he is rebranding his newly branded artificial intelligence division.

AI in design Rebrand / refresh

Fast Company Designで読む ↗

One letter a week, in your inbox.

Latest

Elon Musk is going to rebrand his 3-month-old company because Trump says so

関連する記事

Brand Identity: Koto's Stack Overflow Rebrand Abduzeedo

Kiss Branding crafts mature new identity for enterprise AI platform AutogenAI Design Week

MorningStar Farms gets a retro rebrand in the era of the fake meat culture wars Fast Company Design

Duer is redesigning the winter jean from the yarn up Fast Company Design

Hiroshi Sugimoto’s Redesigned Hirshhorn Sculpture Garden Reopens, and Other News. Surface

We're scared of Meta's adorable AI device Dezeen