Scandinavia Standard
In 1956, an IKEA employee named Gillis Lundgren was trying to fit a table into his car after a catalogue photo shoot, and it wouldn’t go in — so he removed the legs, laid them beside the tabletop, and by accident sparked the flat-pack furniture format that would eventually define the entire company
A man in a small town in southern Sweden, holding a leaf-shaped side table and a set of car keys, doing the mental math that anyone who has ever moved house knows too well.
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