Creative Review
12 stories
Creative ReviewAnime and the future of creativity What makes a piece of creative work memorable? Looking to anime’s tradition of Sakuga, Territory Studio art director Erich Nemcek considers why the presence of the human hand may matter more than…
Creative ReviewDigital bank Kuda targets young Nigerians with new rebrand Copenhagen-based creative agency Barkas has partnered with Nigerian digital bank Kuda on a fresh identity, designed to celebrate the company’s roots, and to kickstart a new chapter of growth.
Creative ReviewCrazyGames stakes its claim in the ‘web rush’ with bold rebrand The popular free-to-play web games platform CrazyGames has unveiled a new identity, marking its biggest evolution since its launch in 2014.
Creative ReviewNew book celebrates the lost graphics of holiday brochures A chance discovery at an antiques market led Jonny Trunk down a rather niche graphic design rabbit hole.
Creative ReviewCinematic campaign tackles railway suicides in the Netherlands The Dutch Railway Sector and 113 – the national suicide prevention line in the Netherlands – have partnered with Amsterdam-based advertising agency Yune on a new campaign aimed at reducing deaths on…
Creative ReviewWhat does Britishness mean today? Being challenged on a recent brief to make a brand ‘feel British’ set We Are Pi’s Rick Chant thinking about what this means, when all the clichés are removed
Creative ReviewThe Avalanches on the influence of childhood ads On their new album No Bad Memories, the Australian electronic outfit turn their attention to the jingles, startup chimes and commercial sounds that soundtracked their late-20th-century…
Creative ReviewJust Eat finds joy in staying put in VCCP campaign Just Eat is taking a more human approach to its advertising with Stay Just Where You Are, a new global brand platform developed by VCCP that reframes the role delivery plays in people’s lives.
Creative ReviewWhy the future of branding is multisensory Sensory Experiences founder Russell Jones explains how neuroscience is informing a new approach to brand design, as seen in its work with Bentley
Creative ReviewWildwood: The Exhibition reveals how Laika builds stop-motion worlds There’s something slightly surreal about walking through a museum and suddenly finding yourself deep inside an enchanted forest.
Creative ReviewHow we can become more daring Most of us have an idea of the life we want. It comes in and out of focus – sometimes we see it with acute clarity, at others, it’s more just a faint outline at the edge of our thinking.
Creative ReviewWhy brands are rethinking packaging norms The best packaging does more than grab attention, it shapes the experience of the product. CR explores how creatives are taking inspiration from other categories and rethinking form and function to…
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