Creative Review
12 stories
Creative ReviewDyson’s new ad breaks down the power of the CameraJet toothbrush Directed by Love Song's Will Dohrn, the dynamic new spot is a product demo with a difference
Creative ReviewJack Teagle on creating work that feels personal The illustrator talks to CR about bringing his distinctive visual language to this year’s Green Man festival, as well as how he’s built a commercial practice around his personal work
Creative ReviewDiffer agency on creating PR moments that last We talk to the Swedish agency about how it mixes purpose with humour and storytelling to create campaigns that have made headlines around the world, including The World’s Ugliest Lawn and Vehicle of Hope
Creative ReviewOld Finnish railway symbol repurposed for The Train Factory The graphic maintenance marker sits at the heart of Hasan & Partners’ visual identity for Helsinki’s newest cultural hotspot
Creative ReviewSmalls turns ‘cat’ into a state of mind with new 360° campaign Is Cat sees the New York-based cat food brand subvert some of the negative stereotypes commonly associated with our feline companions
Creative ReviewThe Conversation: Heritage in Design Heritage is everywhere in design right now. But whose stories are being told, who gets to tell them, and what’s left out? Here, four designers share their thoughts on the pitfalls – and opportunities – of drawing on the
Creative ReviewTinder Thailand celebrates the charm of being your real self VML Thailand’s latest Tinder campaign encourages singles to ditch the polished personas and show off the quirks that might just help them find their match
Creative ReviewNew Volvo ad shows how it’s changed car safety With no Volvos in sight, the ad is instead focused on the wider influence that the brand has had on automotive safety
Creative ReviewWhat Japan knows about designing for an AI-fatigued world In an age of accelerating AI adoption and rising user fatigue, Japan’s design principles offer a different path forward – one that prioritises trust, usability and human need over noise and novelty, says Experience.Lab’s
Creative ReviewSoda brand poppi on following its gut Poppi has redefined what a soft drink can look like by borrowing the codes of fashion, beauty and internet culture. CR speaks to the team behind its creative strategy as it expands into the UK
Creative ReviewNew Ikea Sweden ads come with a twist To highlight the furniture brand's storage options, a new OOH campaign demonstrates how we organise our lives via a clever double-sided installation
Creative ReviewWhy Burbia is building a creative world beyond brand briefs The London-based studio’s founder and creative director, Tan Gillies, reflects on five years of pushing against the agency machine, and the freedom that comes with staying small
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