Design Week
20 stories

Design WeekDoes brand design have a longevity problem? When HBO Max famously rebranded to simply ‘Max’, shedding decades of cultural cachet, we all shrugged our collective shoulders.

Design WeekMade Thought and SODA Studio create new pod hotel chain Otherwander , the 566-pod hotel situated near the Elizabeth line entrance at Tottenham Court Road station, is the brainchild of chief executive Fredrik Korallus.

Design WeekThe Outline: Dolmio puppets, debt coasters, and Dacia’s stand – 19/10/2026 Welcome to The Outline, Design Week’s weekly roundup of the stories you might have missed. This week, Elmwood brings the Dolmio puppet family back for the brand’s 40th birthday, Yinka…

Design WeekPentawards 2026: Living Wine Labels, Keystone Dippers, and 20 Years of Structural Packaging Pentawards has unveiled the winners of its 2026 competition at an annual gala ceremony held at Magazine London, celebrating 20 years of work spanning studios from South Korea to Brazil.

Design Weekdesign/leader: Emma Follett, Chief Creative Officer at Design Bridge and Partners This week, we interview Emma Follett , Chief Creative Officer at Design Bridge and Partners . Emma has a unique story in the industry, having joined as a Studio Junior back in 2000 and working her…

Design WeekBuilding ‘spaces for concentration and care’ outside the mainstream gate HKS Architects have created an environment to help students persistently absent from school to get back into education – one of the first such facilities in the UK.

Design WeekSTUDIO HERRSTRÖM draws on car culture and carton typography for Milkshake rebrand Milkshake was established in 2019 to offer musicians an alternative approach to traditional recording contracts, operating simultaneously as a record label and an artist management firm.

Design WeekPentagram creates dynamic bilingual identity for Design Doha Biennial 2026 The Design Doha Biennial is a major platform for design across the Arab region, bringing together exhibitions, public installations, and collaborative projects throughout the Qatari capital.

Design WeekThe Outline: An Italian restaurant, a Paul McCartney lyric, and a new Polaroid – 12/10/2026 Welcome to The Outline, Design Week’s weekly roundup of the stories you might have missed. This week, Landor promotes James Withey to lead its global strategy offer, Charlotte MacMillan brings…

Design WeekUSA’s Department of War quietly releases new branding that isn’t at all alarming You know how it is. You’ve spotted a tender online which says “create new identity for a government department”, you apply, you win, you find out it’s the Department of…

Design Weekdesign/leader: René Morency, Product Director at Browser London This week, we interview René Morency , founding partner and Product Director at Browser London .

Design WeekMother Design exercises restraint with new M&S pack system Mother Design has come up with a new packaging system for Marks & Spencer ‘s thousands of Home and Lingerie products.

Design WeekFirst AI came and scooped up your art. Now it’s scooped up Adobe. It’s ironic, really. Adobe were one of the first to build AI tools into their software. AI that has scooped up, without asking, all of the images and then regurgitated elements of them time and…

Design Week“See! I’m not always lost.”: Digital maps as reminiscence tools Most people (at least those chronically online) associate the popular online GeoGuessr game with YouTuber Rainbolt’s ASMR videos.

Design WeekThe in-depth story behind the Jaguar Type 01 design revolution There, with the silk shroud pulled back, stood the most important new Jaguar since the 1935 SS Jaguar 2.5-litre Saloon.

Design WeekJaguar leaps forward with the radical new Type 01 There, with the silk shroud pulled back inside Jaguar’s new Knightsbridge flagship, stood the most important new Jaguar since Sir William Lyons unveiled the SS Jaguar 2.5-litre Saloon in 1935.

Design WeekHow Kit Studio switched Exell to EXF.STUDIO with ASCII ingenuity In the world of rebrands, changing your name is the easy part. Actually reflecting where you’re going is where it gets tricky.

Design WeekDerek&Eric bring bright colours and funky typography to the launch of DRZZL I’m not entirely sure what my Mum in Spain would think if I were to turn up and ask here what she thought of olive oil in a squeezy bottle.

Design WeekHachette opens free publishing design festival for minority ethnic creatives Publishing design has long felt like a closed shop to outsiders. Portfolio expectations can seem cryptic. Crucial industry networking still frequently happens behind closed doors.

Design WeekThirst brings sun-soaked optimism to Harbour Brewing Co. Harbour’s range of beers has long carried a tidy, restrained aesthetic, but for a Cornish seaside brand, it rarely shouted fun or summer holidays.
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