It's Nice That
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It's Nice That
It's Nice ThatWhy brand relevance is driven by novel ideas: The New Company on getting out your creative comfort zone Design director Will Geddes and executive producer Helena Corzan from design and marketing agency The New Company spoke all about how to keep things new.

It's Nice ThatFrom wax seals to postal stamps, Aplomb perfume’s packaging has the intimacy of a handwritten letter The luxury scandi fragrance brand strikes a perfect balance between confidence and simplicity – it draws on all the visual codes of personal correspondence with taste.

It's Nice That100 tracks, 100 science projects: jazz-punk band Robocobra Quartet create a new band identity out of mould Robocobra Quartet may not be the first band to create a sprawling album going way over the traditional track listing, but they are the first band to grow an entire musical identity in petri dishes.

It's Nice ThatEstudio Cru wants it’s responsive design to pose questions rather than offer answers With critical thinking and creative concept at the core of its practice, the Rio de Janeiro-based studio recognises the influential dialogue that design can create between company and consumer.

It's Nice ThatA2 Type adds Louisiana Museum of Modern Art to its repertoire of typefaces for iconic institutions Rigour and research underpin A2 Type’s typographic system, drawing directly from the museum’s architecture and extensive print archive.
It's Nice ThatExactly how Apple Music used sound to build its new brand identity For its rebrand of Apple Music, TBWA\Media Arts Lab set out to visualise sound. The result involved months of experimentation, a surprising amount of oil, and a renewed appreciation for showing your…
It's Nice That
It's Nice ThatArtwork for anyone that’s looking: Bill Rebholz on taking ‘trash’ and turning it into beautiful vernacular signs Artist and illustrator Bill Rebholz takes to the LA Nicer Tuesdays stage to talk about how his background in street art and sign painting has shaped his creative practice.

It's Nice ThatDutchScot illustrates dream symbolism to give Bar Rêve an ethereal identity We all love a sleepy, moody bar, and DutchScot’s identity for Brooklyn’s latest cocktail spot takes its patrons on an ethereal journey of calligraphy, art and interpretive animals.

It's Nice ThatCorporate branding logic is taking the soul out of football clubs Art director and lifelong Newcastle fan Will Knight dissects the wind tunnel effect on football club rebrands, and why it leaves them devoid of the personality that made fans love them in the first…
It's Nice That
It's Nice That“You’re not scattered, you’re multidimensional”: ilovecreatives on owning your ‘slashiness’ Class is in session! Founder of ilovecreatives (the digital trade school and branding and design studio) Jennifer Puno walks us through the ins and outs of her squiggly career to date – no details…

It's Nice ThatMistakes, chaos and meditation: inside the mind of Bráulio Amado It’s Nice That chats to one of the most revered graphic designers of his generation, about finding idea gems in the sprawl of New York, and the routines and parameters that forge his best work.

It's Nice ThatHono’s label branding for Temper cider animates the last rally of the 2008 Wimbledon final The one one-off collaboration between Temper – a studio for tennis objects and experiences – and cidermaker Luka Zeichmann is marked with labels that unfolds like a flip book when lined up.
It's Nice That
It's Nice ThatDesign as a unifying language: Arsh Raziuddin on how her World Cup identity united NYC Designer, illustrator and creative director Arsh Raziuddin gives the New York Nicer Tuesday’s crowd an look behind the curtain of her career to date, demonstrating how her background in editorial and…

It's Nice ThatThe Weekend With Jasmine Dowling Come and spend a weekend in sunny Brisbane with the artist and animator to find out what’s feeding into her handmade campaigns for brands like Gucci and Chanel...

It's Nice ThatFoto Foto is the design-focused brand bringing back the physical photo album The automated platform puts the creative direction and design in your hands, so you can build a bespoke photo album that’s as nice to look at as it is nostalgic.
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