LogoLounge

12 stories

LogoLoungeA New Identity for New Energy Design firm Red&Grey has created an identity for a new European onshore renewable energy company whose scope includes solar and wind power as well as battery storage.

October 17

LogoLounge2032 Brisbane Olympics Logos Released Planners for the 2032 Brisbane Olympics and Paralympic Games have selected the crest of an Ozzie cockatoo—the pink cockatoo, to be exact—as the core symbol for its logos.

October 15

LogoLoungeRoyal Copenhagen’s New Mark Kontrapunkt has honors the heritage of Royal Copenhagen with a new brand mark.

October 13

LogoLoungeQuick Reads How do you make a brand feel authentic? How do we give logos meaning? Learn in this weeks quick reads!

October 10

LogoLoungeT Marks the Spot An inobtrusive symbol with a completely utilitarian origin has become a rich visual metaphor for a vibrant dining and cultural gathering spot in Helsinki.

October 8

LogoLoungeGuinness’ loVely Brand Extension The Guinness harp has been on the brand’s bottles since 1862. But AMV BBDO’s “LoVely” brand campaign for the famous beer brand uses the symbol in a completely new and joyful way.

October 6

LogoLoungeSamsara Teams with Workers Working with Base Design to develop a rebrand, a new strapline of “Built with” was developed—as in “Built with people who do the work”—Samsara moved away from presenting itself as a simply a tech…

October 3

LogoLoungeHospice Rebrands Design agency Truth Creative created a new identity for the hospice, complete with a new name—Moya Cole—chosen to honor Dr. Mary Patricia “Moya” Cole.

October 1

LogoLoungeThe LogoLounge Book 16 Call for Entry is Open! The wait is over! Upload your work by 11.13.2026!

September 30

LogoLoungeFruits and Veggie Identities Check out these fresh picks for produce branding.

September 29

LogoLoungeResonant or Disconnect? Untold's new logo, by design agency The Working Assembly, is a lovely, undulating mark that can be read in several ways.

September 26

LogoLoungeAssociation, Not Just Awareness Autism Awareness Australia has been renamed Autism Association of Australia and also has a new identity system created by FutureBrand.

September 24

発見, hakken: a finding. This is a record of what one designer notices in a week.

I grew up beside the Arakawa, in Adachi, and spent five years in a Ginza studio drawing identities for companies you have used without once thinking about them. That work teaches you to read a city as a page. A vending machine is set type. A rice bag is a packaging problem somebody solved in the eighties and nobody has improved on since. A good deal of the best design in Japan is like that: already in the street, unsigned, waiting to be looked at properly.

So this magazine watches the street as well as the feed. Around fifty sources come in through the day, ten of them Japanese, and what the world's studios are arguing about is counted and plotted so you can watch it move. Every third day I write about one thing I actually stood in front of.

What you get for a story is a headline, a short excerpt, one picture and the way out to the people who reported it. Never the article itself, and never the photograph as though it were ours. A story written in Japanese stays in Japanese here, headline and excerpt both, because that is how its author set it down.

Everything is also published in Japanese at hakkenmag.com/ja/.

— Ren Arakawa, Tokyo