The Dieline

10 stories

The DielineTurner Duckworth Gives Yorkshire Tea a ‘Proper’ Brand Refresh Yorkshire Tea has unveiled a brand refinement by Turner Duckworth, updating its package illustrations and introducing a custom typeface, Proper Sans, to sharpen its visual identity without losing its…

10.15

The DielineBill Rebholz Brings His Distinct Illustration Style to the World of CPG Bill Rebholz isn't a packaging designer, but he's designed some pretty damn good packaging. The Wisconsin native has turned his love of old labels and signs into a distinct personal style he now…

10.15

The DielineWild Lady Eggs Gives the Humble Egg a Fairy Tale Ending Kingdom and Sparrow transforms Wild Lady Eggs into a woodland fairy tale with rich burgundy packaging, gold foil detailing and enchanting illustrations drawn from folklore.

10.15

The DielineWellhabit Makes Cleaning as Easy as Fill, Drop, and Done Wellhabit brings a fresh approach to sustainable cleaning in Indian homes with plant-based, plastic-free tablets and a clear packaging system across eight household products.

10.15

The DielineFireball Announces ‘Smut Stash,’ a Faux Romantasy Novel Holding Whisky Sazerac’s flavored whisky brand Fireball is jumping on the romantasy BookTok trend by using a faux book to promote its latest flavor, Torch’d Vanilla.

10.14

The DielineKraft Pocket Parm Takes Cheese to Grate New Places Kraft Natural Cheese turns its iconic grated cheese shaker into Pocket Parm, a miniature, clip on accessory complete with colorful collectible charms.

10.14

The DielinePringles Will Give One Fan a Special Urn To Be Buried In (it’s a Pringles Can) "Once you drop," you can join the inventor of the Pringles can in the afterlife, with your very own special Pringles urn to hold your cremains.

10.14

The DielineTour de Type: Vintage-Inspired Logotype, Satisfying Lockups, and a Brand Name Written with a Ribbon Another assortment of noteworthy typographic moments found last month, from wordmarks in projects we covered, to a title design for a book from the 80s.

10.14

The DielineMaison Myrthus Wraps the Art of Giving in a Ribbon Inspired Identity Amertume Studio brings the art of gifting to life for Maison Myrthus through ribbon inspired typography, botanical illustrations and tactile olive green packaging.

10.14

The DielineBlumo Gives Deodorant a Fresh Twist With Cocktail Inspired Refills Dolrid gives Blumo’s refillable deodorant packaging a fresh twist with minimalist reusable cases, vibrant blue and green refills, and fragrances inspired by drinks like Icy Lemon Vodka and Matcha on…

10.14

発見, hakken: a finding. This is a record of what one designer notices in a week.

I grew up beside the Arakawa, in Adachi, and spent five years in a Ginza studio drawing identities for companies you have used without once thinking about them. That work teaches you to read a city as a page. A vending machine is set type. A rice bag is a packaging problem somebody solved in the eighties and nobody has improved on since. A good deal of the best design in Japan is like that: already in the street, unsigned, waiting to be looked at properly.

So this magazine watches the street as well as the feed. Around fifty sources come in through the day, ten of them Japanese, and what the world's studios are arguing about is counted and plotted so you can watch it move. Every third day I write about one thing I actually stood in front of.

What you get for a story is a headline, a short excerpt, one picture and the way out to the people who reported it. Never the article itself, and never the photograph as though it were ours. A story written in Japanese stays in Japanese here, headline and excerpt both, because that is how its author set it down.

Everything is also published in Japanese at hakkenmag.com/ja/.

— Ren Arakawa, Tokyo