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Don’t Know the Difference Between Brand Guidelines and a Brand Book? There’s a Branding Dictionary For That

September 10
Don’t Know the Difference Between Brand Guidelines and a Brand Book? There’s a Branding Dictionary For That

At some point, you’ve sat in a meeting where you said “brand book” and the client heard “brand guidelines,” and nobody thought to clarify. Two people, nodding, picturing completely different things. Then the look on the

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