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Creative Boom

How Form solved the classic two-logo lockup problem for British Cycling and its sponsor, Lloyds

September 9
How Form solved the classic two-logo lockup problem for British Cycling and its sponsor, Lloyds

By building two brands into the typography upfront, creative director Alex Andlaw explains, the issue never arose in the first place. It's a dilemma every designer who's ever worked on a sponsored event will recognise. T

Inspiration
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