/
The letter

One letter a week, in your inbox.

The signal of the week, what shipped, what to try, and the editor's note. No tracking, no ads, nothing else.

We keep your address, your language and the date you joined, nothing else. Every letter has a one-click unsubscribe link that deletes the record.
← Hakken   Archive
Fast Company Design

Trump’s Lake America font underscores the new name’s silliness

September 4
Trump’s Lake America font underscores the new name’s silliness

To announce his executive order renaming Lake Ontario last week, President Donald Trump brought props that wrote out his new name for the lake using his administration’s official font . A typeface chosen to convey seriou

Typography-led identity
Read at Fast Company Design ↗

Related

Gotham Variable and the Art of Evolution

Gotham Variable and the Art of Evolution PRINT

Darius Ou on building type systems from sci-fi, linguistics and G-code

Darius Ou on building type systems from sci-fi, linguistics and G-code Creative Boom

Typography Design: TT Nooks Serif by TypeType Foundry

Typography Design: TT Nooks Serif by TypeType Foundry Abduzeedo

Brands cannot afford to speak in the same voice as countless others right now. Typeface designers can help.

Brands cannot afford to speak in the same voice as countless others right now. Typeface designers can help. Design Observer

Typography Design: Andscape Typeface by TwoPoints.Net

Typography Design: Andscape Typeface by TwoPoints.Net Abduzeedo

Typography Design: Filming Typeface by Rajesh Rajput

Typography Design: Filming Typeface by Rajesh Rajput Abduzeedo

More from Fast Company Design on Hakken.