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Creative Boom

What this elegant redesign of a sparkling water brand teaches us about packaging in 2026

September 15
What this elegant redesign of a sparkling water brand teaches us about packaging in 2026

Antwerp studio WeWantMore's refresh of BRU trades a second-long shelf glance for a seat at the table. It's become such a cliché in packaging design, you'd think it was law. Everything needs to be optimised for that singl

PackagingRebrand / refreshNews
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