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Creative Boom

Whistles marks 50 years by casting 50 customers found through mysterious fly-posters across London

September 10
Whistles marks 50 years by casting 50 customers found through mysterious fly-posters across London

Weirdo helped the British fashion brand swap the usual models for "open-minded" women aged 19 to 72, found via guerrilla posters, shot in a single day and backed by new positioning and a signature colour called Lemonade.

Inspiration
Read at Creative Boom ↗

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