Signal of the week

Typography-led identity · 4 stories, +3 vs last week

Type is doing the heavy lifting this week. Thonik's Orkest Phion and Roberta's Pizza both let letterforms carry the whole identity — no mascot, no pattern, just voice. Worth reading them side by side. — John

Trump’s Lake America font underscores the new name’s silliness Fast Company Design

CA’s 2027 Typography competition deadline today Communication Arts

Latest

Core77Clever Improvisation: How to Keep Your Car Going on Just Three Wheels Here we see footage of the Baja Mongolia offroad racing event. The vehicle is a UTV fielded by the GTHub team out of Ulan Bataar. Now look at it from the other side: Mid-race, they destroyed their vehicle's front left su

September 4

DezeenImagina Floral tiles by Casalgrande Padana Dezeen Showroom: designers can create feature walls of lush, modern botanicals using Imagina Floral large-scale decorative tiles, created by Casalgrande Padana. The Italian manufacturer's Imagina Floral tile collection f

September 4

Hakken (発見) is a magazine, a radar and a diary about design and branding, kept from Tokyo for readers everywhere.

A magazine, because every week has a signal worth reading slowly. A radar, because we count what the world's studios are talking about — typography, materials, heritage, colour — and show it as it moves. A diary, because a seal is set each day in that day's colour, and the days add up.

We do not aim to be complete. We aim to notice: the small finding, the quiet exhibition in Kyoto, the idea from a Copenhagen studio that would work in Osaka. Everything here links back to the people who made it; the images belong to their authors.

Hakken will keep changing. New sources, new signals, new ways of looking — a little better each week, never finished. If something here helped you see, that is enough.

Thank you for reading. ありがとうございます。

Signal of the week

Type is doing the heavy lifting this week. Thonik's Orkest Phion and Roberta's Pizza both let letterforms carry the whole identity — no mascot, no pattern, just voice. Worth reading them side by side. — John

Trump’s Lake America font underscores the new name’s silliness Fast Company Design

CA’s 2027 Typography competition deadline today Communication Arts

Latest

TypewolfGo RVing

TypewolfTR Studio

TypewolfEvery

TypewolfSpeakeasy

TypewolfElena Scott

TypewolfBoard

TypewolfMuse

TypewolfDirty Vine

TypewolfHeart & Soil

TypewolfDaylight

Core77Clever Improvisation: How to Keep Your Car Going on Just Three Wheels Here we see footage of the Baja Mongolia offroad racing event. The vehicle is a UTV fielded by the GTHub team out of Ulan Bataar. Now look at it from the other side: Mid-race, they destroyed their vehicle's front left su

DezeenImagina Floral tiles by Casalgrande Padana Dezeen Showroom: designers can create feature walls of lush, modern botanicals using Imagina Floral large-scale decorative tiles, created by Casalgrande Padana. The Italian manufacturer's Imagina Floral tile collection f