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Creative Review

McVitie’s emphasises its Britishness in new ad

9月15日
McVitie’s emphasises its Britishness in new ad

After recently receiving a burst of love on social for its eclipse-based ad for Jaffa Cakes, which reworked its iconic ‘full moon, half moon’ ad from the late 90s, McVitie’s is leaning into more nostalgia in its new TV s

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