It's Nice That
A lived-in approach to sportswear shapes Figur’s graphic systems for brands like Hoka, Sap and Unna

From ultra marathons to mountaineering, founder of the Swedish studio Lukas Nässil doesn’t just design the brands supplying the adventure and endurance gear, he uses them.
Read at It's Nice That ↗More from It's Nice That on Hakken

Polar’s logo for bakery P.A.C. is just typed out, and all the better for it It's Nice That

Never eaten a whole fish? This beautifully designed magazine will show you how to It's Nice That

Welcome to Hot Cottage, the jack of all trades design studio that zigzags between methods and mediums It's Nice That

Why Nothing’s Charlie Smith is doubling down on “joy and wonder” It's Nice That

“Designing a good poster is a dark art” – highlights from this year’s INTL poster competition It's Nice That
